On March 10, 2014, HoneyMaid put out a commercial celebrating families.
In this advert, we see a father feeding his baby a bottle. Pan out, Dad kisses baby on the forehead. But it's not the dad feeding the baby. It's his/her other father. Yep. A gay couple.
Further families portrayed are a family where the parents are tattooed and playing drums (gasp!! Their child might learn to enjoy music!!!). And an interracial couple and their children. They had the audacity to - are you ready for this? - HOLD HANDS IN PUBLIC!!!
What is society coming to? All these different types of families?! My goodness.
All of the families portrayed in this ad had one thing in common. For as different as each family was/is from each other, they all love each other.
And that is what HoneyMaid is trying to convey. That families are different. But they all love.
The backlash they received was probably not unexpected, but what was even more impressive, was that the messages of hate and intolerance were outweighed 10:1 by messages of love and tolerance.
This is a business, a company, that I can happily buy products from, knowing that they value love and family, not what type of family. Unlike an unnamed (as in I will not name them) pasta company that have made it clear that they support ONLY the traditional heterosexual, monoracial family.
I am only one voice, but hopefully, more people will hear the messages and pass them along.
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